Air Max Day - Nike Chicago

Digital Experience / OLV

In 2021 Nike’s Air Max Day was a worldwide event where each Nike chapter contributed to a 24-hour live stream, showing how people globally are “Bringing the Future to Light.” This concept Is all about discovering and accelerating the unseen ideas that have the power to change sneaker culture. So when Nike Chicago approached us to help them interpret and tell their version, we tapped into the city itself and the locals enacting change. Chicago is a city filled with different voices and we wanted to provide a platform for those voices to be heard so that others around them can be inspired. From the bold and confident leader to who’s up next, we show how the women of Chicago continue to push the culture forward through their own unique lens.

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Long Form Content