Ask Her To Play - Nike Los Angeles

Brand Campaign

While athletes play a massive role in inspiring young girls to play, the sisters, friends, mothers, coaches, and countless other women play an equally crucial part. Even if you encourage only one young girl, it will have made a difference. Because one leads to another and then another, causing a ripple effect and a catalyst for change.

Ask Her to Play is a movement centered around Sisterhood and Mentorship. Led by Naomi Osaka and PANO, the two entities inspire women of color to ask girls to play with the intent to change lives through sport. It’s an idea that asks Gen Z Black Women to do what they do best – lead.