Overwhelm All Your Senses - Cadillac

Social Content / OLV

In March 2019, Cadillac wanted to introduce the CT5. A car extremely satisfying to drive, to look at, and to even sit in. To get people to experience this satisfying feeling, we revealed the CT5 using ASMR by slowly peeling its camouflage wrapping.

Merit

Finalist Award NY Advertising Festival 2020
The Drum Social Media Buzz Awards 2019

Vignettes

(Better with headphones)